Would Your Clients Follow You To A New Firm?

If you left your firm would your clients follow you to a new one?* If you don’t know then your probably don’t know your clients well enough.

Client RelationshipsSue-Ella Prodonovich14 November 2022Prodonovich AdvisoryGeneral Counsel, Corporate Counsel, Client Relationship, law firms, Lawyers

How In-House Lawyers Can Become Indispensable

If you think only lawyers in private practice need to worry about marketing and business development, think again. More than ever, in-house lawyers need to know how to sell themselves to their own businesses, right from the start of their careers.

Business Development IdeasSue-Ella Prodonovich8 April 2019Prodonovich AdvisoryBusiness Development, Corporate Counsel, Lawyers, Marketing, Professional Development

What Does General Counsel Look Like In 2018?

What do Australia’s leading General Counsel really look like? Well, they’re most likely to be based in Sydney, have worked for a top-tier firm, experts in the finance sector and - perhaps most importantly - female

NewsSue-Ella Prodonovich14 November 2018Prodonovich AdvisoryCorporate Counsel, General Counsel, In-House Counsel, Law Firms, Lawyers

7 Things In-House Lawyers Should be Doing

Many in-house legal teams adopt the view that they’re a law firm with the business as their sole client. I disagree with this approach entirely. Taking an ‘us and them’ stance reduces lawyers to a ‘check’ on strategy rather than being part of the strategic team.

Client RelationshipsSue-Ella Prodonovich14 October 2015General Counsel, Corporate Counsel, In-House Counsel

What They Said: 4 Clients Share Their Views on Law Firm Marketing

Four corporate GCs of US Companies gave their unvarnished opinions of law firm marketing at the legal sales and service conference in Chicago. Here’s what they said …

Client Relationships, Practice Management Ideas, Business Development IdeasSue-Ella Prodonovich16 July 2015Prodonovich AdvisoryBusiness Development, Client Feedback, Marketing, General Counsel, Corporate Counsel, In-House Counsel, Law Firm Marketing

"I Get My Info From Twitter" (and 27 Other Ideas From In-House Counsel)

“Get your Firm’s practice managers, finance and marketing specialists to work together so that pricing models and service align with your marketing and positioning messages.” This tip and 27 more from the client-side.

Client Relationships, Business Development IdeasSue-Ella Prodonovich8 May 2015Prodonovich AdvisoryGeneral Counsel, In House Counsel, Corporate Counsel, How Well Do You Know Your Client?

What the 'Best' Lawyers Do: 44 Ideas from General Counsel

These General Counsel had they much more in common when it came to what they looked for in relationships with their legal service providers. Here are more than 4o tips for the lawyers who want to work with them…

Client Relationships, Client ListeningSue-Ella Prodonovich6 May 2014Prodonovich AdvisoryGeneral Counsel, Corporate Counsel, In-House Counsel, Buying Legal Services, Key Account Management, LSSO