Prodonovich Advisory | Business Development | Marketing | Law Firms | Accounting Firms

Sue-Ella Prodonovich

Sue-Ella Prodonovich specialises in business development advice, client retention advise, business coaching and BD strategy for lawyers, accountants, architects and other professional services. 

Who we are


Sue-Ella Prodonovich


BCom (Law & Marketing)
VC List, Hons



Practice Reboot
Fimiston House


Sue-Ella has more than 20 years senior level experience in winning and growing business in the complex business-to-business services and professional services sector. 

During this time her roles have included Director of Marketing with Arthur Andersen, Director of Business Development & Marketing with Baker & McKenzie, Senior Consultant with Rogen SI, Owner of PTB Consulting and Partner, Business Development Services, with Australia’s newest mid-market accounting and advisory firm - Crowe Horwath.

Sue-Ella has been actively involved with the Asia-Pacific Professional Services Marketing Association (APSMA) having been a member of the Board and NSW Chapter for a decade. She has presented at conferences and workshops hosted by APSMA, the Legal Marketing Association (US) the Australian Legal Practice Management Association (ALPMA), the Australian Association for Consulting Engineers (now Consult), The Australian Institute of Architects, and the European Professional Management Network’s Annual Conference.

She has also been a casual Academic Lecturer at UTS and is an accredited trainer in sales and presentation programs.  

Sue-Ella is a Vice-Chancellor’s List student, having received High Distinctions in her Bachelor of Commerce degree. Her Post-Graduate qualifications includes an MBA from Macquarie Graduate School of Management. 


In 2010 Sue-Ella delivered The Occasional Address to graduands from Curtin University.

In September 2011 Sue-Ella was inducted into the Asia-Pacific Professional Services Marketing Association (APSMA) Hall of Fame. The APSMA Hall of Fame recognises people who make a significant contribution to the professional services marketing industry and to the association.

In 2012 she was invited to speak at the Australian Financial Review’s National Legal Summit on demand side changes for services.

In 2013 she was awarded 'Speaker of The Year' by the Australasian Legal Practice Management Association (ALMPA). In the same year one of her clients won ALMPA's Award for Innovation for the sales campaign Sue-Ella developed.

In 2015 Sue-Ella accepted an invitation to join the Editorial Board of the Boston-based Legal Sales & Service Organisation (LSSO).

In furthering her own professional development, Sue-Ella completed the AICD Company Directors Course and undertook training in London to become a Certified Associate of the Net Promoter ® Client Loyalty Program.


Practice Reboot is a one day workshop facilitated with Joel Barolsky that shows lawyers how to sharpen their personal business plan, re-fresh their approach to marketing and relationship management, and finesse their sales skills. Practice Reboot is designed for Partners, Special Counsel and Senior Associates of commercial law firms serving corporate, government or private business sectors in Australia.

Fimiston House Logo

Fimiston House was the name of the lease that Sue-Ella Prodonovich’s mother’s family grew up on in Kalgoorlie, Western Australia. The house no longer exists, as it made way for the development of “The Superpit” – the largest open pit mine in Australia. In the event you need to look up our Australian Business Advisory number, you'll see that the entity name is 'Fimiston House' and that it is a discretionary trading trust.  Prodonovich Advisory Pty Ltd acts as Trustee for Fimiston House.