Big Players Remove Cobwebs From Stuffy Websites
Source: Alex Boxsell, Legal Affairs Editor with The Australian Financial Review (AFR), interview with Sue-Ella Prodonovich. Published on 17 August 2007. To read the full article go to: :https://www.afr.com/companies/professional-services/big-players-remove-cobwebs-from-stuffy-websites-20070817-jdnah
Lawyers and websites used to be like oil and water, but this is rapidly changing.
Australian law firm websites have evolved from simple online brochures to sophisticated interactive tools that are increasingly being targeted at specific groups.
The latest in firm website design includes recruitment pages for graduates, sometimes run through separate "shadow sites"; private intranet "deal rooms" for clients; and online community pages to help alumni stay in touch.
Gadens Lawyers last year became the first to put video podcasts, or vodcasts, on its website. Business development director Catherine Oates Smith said the vodcasts had been very successful with clients, as Gadens' lawyers were encouraged to display their true personalities. "Gadens has a general philosophy of openness, accessibility, and access to partners and we wanted to reflect this in the website," she said.
Sue-Ella Prodonovich said larger firms were finding new ways to interact with a range of users, while boutique firms were after niche markets. … [more] https://www.afr.com/companies/professional-services/big-players-remove-cobwebs-from-stuffy-websites-20070817-jdnah
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Sue-Ella is the Principal of Prodonovich Advisory, a business dedicated to helping professional services firms sharpen their business development practices, and attract and retain good clients.