Businesses that recognise the financial challenges faced by their clients during difficult economic times are in a better position to protect their own revenue. Here’s my top 7 tips for protecting good client relationships and profits.
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Lawyers and websites used to be like oil and water, but this is rapidly changing.
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After shelling out millions on branding and marketing, law firms are going back to basics and urging their lawyers to develop a better relationship with clients. The trend is affecting everything, from the way lawyers are being trained to recruitment strategies and sales budgets.
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On March 8th 2006, inside the Signature Room restaurant, high atop the 95th floor of Chicago’s famed John Hancock Tower, views of the city skyline were obscured by thick clouds. But the 12 delegates in attendance at the Legal Marketing Association’s (LMA) inaugural international roundtable didn’t need to be able to see out the windows to have a worldview on the state of legal marketing.
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Already under pressure to prepare complex tender documents for major corporate and government work, law firms are facing client demands for intimate details of the firm's inner workings. Big corporations, mindful of the push for ethical behaviour and community social responsibility, are grilling their external legal service providers on issues such as gender equality, environmental sustainability and flexible work practices
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